Ken Rutkowki's "Gotta Do It" Moment for Creating Business Rockstars

Dr. Mark Goulston is a #1 best selling author of seven books, former hostage negotiation trainer, speaker, trainer, coach and renowned psychiatrist. He is regarded as an internationally renowned expert in the field of empathy and listening. As a result of his rich and diverse background and experiences, Dr. Goulston increases people’s ability to get through to anyone.


Dr. Mark Goulston asks Business Rockstars host Ken Rutkowski to go through his: "Whoa" "Wow" "Hmmm" "Yes" process when he decided to create his radio show. To receive a "Gotta Have It Assessment" to see how you rate in creating a "Gotta Have It" response in your customers and clients to your products and services, go to:, click on Free Stuff, provide your name and email and you will receive it and some other free goodies.