Think Like Steve Jobs - His 4 Step Formula for Creating Gotta Have It

Dr. Goulston explains the formula that Steve Jobs used unconsciously that you can use to create "insanely great" products and services and cause your customers and clients to respond with "gotta have it!"

Dr. Mark Goulston is a #1 best selling author of seven books, former hostage negotiation trainer, speaker, trainer, coach and renowned psychiatrist. He is regarded as an internationally renowned expert in the field of empathy and listening. As a result of his rich and diverse background and experiences, Dr. Goulston increases people’s ability to get through to anyone.