Steve Jobs' "Aha!" Moment

Dr. Goulston shares possibly THE "Aha!" moment for Steve Jobs and explains how he imbedded in Apple the secret to creating the same "Aha!" and "gotta have it!" response in customers. Goulston then deconstructs Jobs' genius into something than anyone can use.

Dr. Mark Goulston is a #1 best selling author of seven books, former hostage negotiation trainer, speaker, trainer, coach and renowned psychiatrist. He is regarded as an internationally renowned expert in the field of empathy and listening. As a result of his rich and diverse background and experiences, Dr. Goulston increases people’s ability to get through to anyone.