Create "Gotta Have It!" - How to Think Like Apple and Steve jobs with Dr. Mark Goulston

Dr. Mark Goulston is a "people hacker" and in this video he explains the formula that Steve Jobs (and now Apple) intuitively follows to create a "gotta have it!" response from customers to its products.

Dr. Mark Goulston is a #1 best selling author of seven books, former hostage negotiation trainer, speaker, trainer, coach and renowned psychiatrist. He is regarded as an internationally renowned expert in the field of empathy and listening. As a result of his rich and diverse background and experiences, Dr. Goulston increases people’s ability to get through to anyone.