Content Partner - Handbook
Content Partner - Reference Handbook
Welcome to Truli, the Internet's premiere site for Christian content and family programming.
Getting Your Channel Started On Truli
You have signed the content provider agreement and should have been contacted by a Truli support person, who gave you a "User Name" and a unique "Password" to access and manage your online ministry and all of your media. Go to Truli.com and enter the User Name and Password given as if you were registering as a User. The information and description you are about to provide about your organization will appear on your Truli profile page. Your profile is key to connecting Truli users to your content and mission. Here you can share all of your inspirational content.
- Channel Name - Please use your official organization name. No shortened names or abbreviations please.
- Channel Description (using either plain text editor or rich text editor ) - Allows you to provide those unfamiliar with your ministry to know something about you. Your profile is key to connecting Truli users to your content and mission, so it's important to be clear and personal. For example, describe your mission, what makes you unique or outstanding. Use statistics and accomplishments of which you are proud to help people get to know your organization and interested in experiencing your ministry.
- Logo or Image - Please upload your organizations Logo or Image. Images should be in jpg format and at least 400x400 px.
- Language - The Language your content is in. We currently support English, Spanish, and Korean.
- Social Links - Please provide the full url to the social networks you are associated with.
- Other Links - Please provide up to 3 other links such as your website or blog.
- Content Category - Please select that category that is most representative of the type of content you will be uploading.
- Donations - If you are interested in receiving donations through Paypal, you must enable the donations button. You will also need to include your Paypal email address in the provided field. Once enabled, a button will appear on your profile page that allows visitors to make donations directly to your Paypal account.
- Upload File - Upload a video file preferably in mp4 format.
- Title - Please be as descriptive as possible.
- Description - Please be as descriptive as possible. Remember this helps people discover your content in search.
- Custom Thumbnail - Please upload a custom image for your video. Images should be in jpg format and at least 400x400 px. The higher the resolution the better.
- Language - The Language your content is in. We currently support English, Spanish, and Korean.
- Categories and Tags - Please select that category that is most representative of your video. You can add custom descriptive tags as well.
- Title - Please be as descriptive as possible.
- Body - Use the rich text editing tools to create and edit your entry or article.
- Image - Please upload a custom image that will display at the top of your blog entry. Images should be in jpg format and at least 500x400 px. The higher the resolution the better.
- Categories and Tags - Please select that category that is most representative of your entry. You can add custom descriptive tags as well.
- Bible Passage Reference
- Title
- User Comments
- Description
- Predefined Topic
- Keywords & Phrases
SEO - Search Engine Optimization
Part 1: Engaging SEO-friendly video titles
Views of your video content truly depends on its title. You can create the most engaging video in the world on any given topic, but if your title isn’t SEO optimized hardly anyone will ever discover it.
1. Use your target keyword in the title (but only one) and include other descriptive information that a viewer may search for.
The thing is, many keywords just don’t sound like anything an actual human being would write or say. So it can be a little difficult to work them into a video title naturally!
Research shorter keywords. Long-tail keywords (4+ words) don’t work all that well with video titles. So instead, try to find a shorter, more general keywords that viewers are searching for. E.g. “Jesus Inspirational Movies and Sermons 2015” won’t be very appealing in a video title — but “inspirational Christian movie” will work in just about any headline.
Explore related keywords (to find something better). Both Google and YouTube will give you keyword suggestions as you’re typing your search query — and you can steal a ton of good keywords from there!
2. Hint at the value your viewers will get
SEO shouldn’t be your primary goal when writing a video title. That’s what descriptions and metadata are for. Your title has another, much more critical job…
Getting viewers to click through and watch your video.
Click-through rate is a super-important ranking signal for both Google and YouTube — so indirectly it will help you with video SEO anyway!
The best way to maximize your click-through rate is to spark curiosity and promise value.
Part 2: helping your videos rank higher with great descriptions
A well-crafted video description will help it rank higher and attract the right viewers. Below are the 3 most important rules you should follow…
1. Maximize your click-through rate with the first 125/164 characters
When Google shows results for web pages with hosted videos, it displays the meta description — up to 164 characters.
2. Write longer video descriptions that are actually useful in understanding your video's content
Video descriptions are critical for SEO, but most content producers ignore them. Here’s how to make the most out of every video description you write, so that your content always ranks highly:
Ideally, keep it around a maximum of about 200+ words. The longer your video description is, the more useful search data Search Engines can pull from it. Treat it like a mini-article or blog post. Use your video descriptions to give some helpful info on the topic of the video.
Mention your target keyword (once is enough). This gives Search Engines another signal that your video is relevant to the topic of the keyword, which helps the content rank higher.